The phrase “An IA” should denote only an information architect, themselves. Elements Research. Similar to building architects using a blueprint to construct every part of a house, from physical structures to more complex inner workings like electrical and plumbing, information architecture describes the hierarchy, navigation, features, and interactions of a website or application. It’s akin to a blueprint for digital products, and it displays pages, content, interactions, and behaviors for the entire product. Invest in information architects, UX architects, and UX designers who collaborate and often communicate to weave an interconnected customer experience. As a standard part of the UX process, designers create information architecture when building products. Think about information architecture and usability as it relates to an eCommerce site: If your web site information architecture is good, but your usability (task-flow) is bad, your web site visitors will be able to find what they are looking for but will eventually have to muddle through the buy-flow tasks, resulting in mediocre conversion. It’s a common misconception that IA must be built “from the top down.” That’s almost always more difficult to do unless it’s an existing product, such as in the video above. Mental models are assumptions people have in their minds before they interact with a product. We all know this, but architecture applies not only to traditional buildings but also to the information space. It allows you to identify and alleviate pain points. The important thing to remember for a UX designer is that your role in the information architecture process is to help users find what they are looking for and to make that process … The official definition of User Experience (UX) is:“A person’s perceptions and responses resulting from the use and/or anticipated use of a product, system or service.” (ISO 9241-210:2010, subsection 2.15)In the simplest terms, UX design is about making the user’s experience with the product the best it can be. Well-organized and well-structured content helps your users interact with a product, which leads to a great experience. UX Process for Beginners from User Interviews to Personas, User stories, Information architecture to Usability testing Rating: 4.4 out of 5 4.4 (276 ratings) 1,466 students Less popular content can … Even though the IA in the UX process is for user interactions, every step of the way has to make sense. How to Build a Task Flow Laura Klein (8 min) 6. Thank you!Check out your inbox to confirm your invite. Based on information gathered during the research phase, the architect sketches out the ideas to show what screens the product will have, what content will be on those screens, and how to arrange it. You’re happy with the IA you’ve come up with, it fits … Individual pages, specific user behaviors, context for decision points… and so on. In other words, the most important factors to building your IA are where individual components of the architecture are placed (hierarchically), and how they’re labeled and displayed. The strategic value of information architecture Invest in information architects, UX architects, and UX designers who collaborate and often communicate to weave an interconnected customer experience. User experience is the way a person thinks and feels while using a product, system, or service. Neither of these will result in a positive user experience. 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